Which pictures to choose to create a beautiful advertising campaign?
The picture you choose for your campaign is very important. People respond first to visual stimuli, so you need to select a quality image. Here are some good practices to know:
Avoid photos that are too "amateurish", selfie, blurry or of poor quality,
Avoid putting text (or too much text) on your images,
Favour good quality images, if possible with the help of a professional photographer,
Remember to respect the right formats for Facebook, more information about this here.