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Choosing the right visual
Choosing the right visual
Solene Lemaire avatar
Written by Solene Lemaire
Updated over a week ago

Which pictures to choose to create a beautiful advertising campaign?

The picture you choose for your campaign is very important. People respond first to visual stimuli, so you need to select a quality image. Here are some good practices to know:

  • Avoid photos that are too "amateurish", selfie, blurry or of poor quality,

  • Avoid putting text (or too much text) on your images,

  • Favour good quality images, if possible with the help of a professional photographer,

You can also use images pretexts in free professional platforms and databases such as Unsplash or Pexel, also available in our campaign creation wizard.

Remember to respect the right formats for Facebook, more information about this here.

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