Beware of smoke and mirrors!
Likes on a post do not necessarily lead to conversion.
Our goal is not to generate likes on a post, but to get your ad and your business seen by as many people as possible in order to attract more customers.
Your ads are therefore set up to get clicks for conversion, rather than likes.
When your campaign fails to gain the expected engagement, especially in the form of "likes", it could be due to various factors. Here are some areas to investigate:
Targeting: Is your campaign truly reaching your target audience? It might be necessary to reevaluate your campaign's targeting to ensure it's reaching the right people.
Content: Is the content of your campaign engaging, original, and relevant to your audience? Ensure that the message is clear and appealing.
Platform: Not all platforms suit every type of content. Ensure that the chosen platform is the most suitable for your target audience and the type of message you wish to convey.
Timing: Are you posting when your audience is most active? The timing of your posts can significantly impact engagement.
Interactions: Are you actively encouraging interaction with your campaign? Ask questions, prompt actions, and respond to comments to boost engagement.
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