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What's the difference between a "continuous distribution" and a "one-off distribution" ?
What's the difference between a "continuous distribution" and a "one-off distribution" ?
Solene Lemaire avatar
Written by Solene Lemaire
Updated over a week ago


Continuous distribution

The power of advertising lies in repetition.

Did you click on the first ad you saw on your Facebook or Instagram feed? Probably not. However, it is statistically proven that the 7th time you see the ad, the chances of you clicking it are much higher.

To initiate a buying or contact behaviour, we recommend choosing continuous distribution to build your notoriety - the more people see your ad, the more convinced they will go to your site.

Our algorithms ensure that your advertising performance is continuously improved.

You define a monthly budget, which is renewed each month and which you can stop at any time for the end of the month.

One-off distribution is recommended in the case of an ad for a specific event that ends on a specific date such as:

  • an offer for the end of the year holiday season

  • an event you are organising

Your ad will end on the date you indicated when you created it.

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